A Media ________ Is a Single Program on TV,a Magazine

question 41

Multiple Choice

A media ________ is a single program on TV,a magazine or newspaper title or a radio station or program.

• A)planner
• B)buyer
• C)researcher
• D)forecaster
• E)vehicle

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Definitions:

Normative Influence

The process of using others to determine how to fit in.

Chameleon Effect

The unconscious mimicry of the gestures, behaviors, or expressions of others in social situations, often to create social rapport.

Conformity

The phenomenon whereby an individual alters his or her beliefs, attitudes, or behavior to bring them in accordance with those of a majority.

Participant

An individual who takes part in something, especially in a study, experiment, or survey, contributing data or insights.