It Is the Media Buyer's Responsibility to Build the Best

question 12

True/False

It is the media buyer's responsibility to build the best possible argument to convince media planners to use the medium they represent.

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Definitions:

Government's Country

The nation state represented and governed by a particular government.

Expatriates

Employees who are living and working in a country other than their home country, often for a certain period.

Global Corporation

A large business enterprise that operates and has assets in more than one country, often influencing global economics and politics.

Domestic Firm

A company that operates primarily within the borders of one country and focuses on the local market.