Which of the Following Practices Should Advertisers Avoid When Trying

question 61

Multiple Choice

Which of the following practices should advertisers avoid when trying to generate an idea that is relevant,original and memorable?

• A)Looking for an idea in the packaging
• B)Thinking about how the product works
• C)Thinking up something weird or provocative to say
• D)Using the product name or logo as a source of ideas
• E)Thinking about what would happen if the product didn't exist

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Definitions:

Conflict Perspective

A theoretical framework in sociology that views social life as a competition for limited resources, emphasizing the conflicts between differing social classes and groups.

Reproduce Inequality

The perpetuation and maintenance of unequal social structures and relationships across generations, often through institutional practices and cultural norms.

Unequal Funding

The disparity or imbalance in financial resources allocated to different institutions, organizations, or sectors, often leading to inequalities in quality and outcomes.

Self-Fulfilling Prophecy

A belief or prediction that, by being spoken or thought of, influences events to unfold in a way that confirms the belief or prediction.