A(n)________ Connects with Some Emotion That Makes the Product Particularly

question 43

Multiple Choice

A(n) ________ connects with some emotion that makes the product particularly attractive or interesting,such as security,esteem,fear,sex or sensory pleasure.

• A)claim
• B)appeal
• C)feature
• D)point of differentiation
• E)argument

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Definitions:

Factor Analysis

A statistical method used to identify clusters of related variables, often applied in psychology to explore underlying factors in personality, intelligence, and other areas.

Statistical Analysis

The process of collecting, exploring, and interpreting data to discover underlying patterns, trends, and relationships, using mathematical theories and formulas.

Free Association

A psychoanalytic method where the patient vocalizes their immediate thoughts and feelings without any form of censorship to reveal underlying unconscious processes.

Edward L. Thorndike

An American psychologist famous for his work on learning theory and the development of the law of effect.