The Creative Strategy and Key Execution Details Are Spelt Out

question 27

Multiple Choice

The creative strategy and key execution details are spelt out in a document called a(n) ________.

• A)creative brief
• B)positioning statement
• C)execution plan
• D)media plan
• E)message plan

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Definitions:

Femininity

A set of attributes, behaviors, and roles generally associated with girls and women, often culturally determined.

Gender-role Identity

An individual's personal sense of themselves in relation to the cultural norms about gender and gender roles.

Gender Stereotype

Preconceived notions and generalizations about the roles, behaviors, and attributes of men and women based primarily on their sex.

Sexual Orientation

An individual's pattern of emotional, romantic, or sexual attraction to people of the same gender, different genders, both, or neither.