Which of the Following Is NOT Included in a Typical

question 65

Multiple Choice

Which of the following is NOT included in a typical creative brief?

• A)Media considerations
• B)Budget for the campaign
• C)Brand imperatives,such as position and personality
• D)Creative parameters
• E)Problem to be solved

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Definitions:

Specific Phobias

Specific phobias are a type of anxiety disorder characterized by an intense, irrational fear of, and aversion to, certain objects, scenarios, or activities.

Treatment Outcomes

The results or consequences of medical or psychological interventions, used to evaluate their effectiveness in improving health or well-being.

Cognitive-behavioral Theorists

Psychologists who believe that dysfunctional thinking leads to maladaptive behavior and that both can be changed through therapy.

Terrified

Feeling extreme fear or anxiety, often resulting from exposure to perceived threats or dangerous situations.