A Process of Jumping from the Strategy Statement to an Original

question 25

Multiple Choice

A process of jumping from the strategy statement to an original idea that conveys the strategy in an interesting way is known as the creative ________,and means moving from the safety of a predictable strategy statement to an unusual idea that hasn't been tried before.

• A)leap
• B)gap
• C)bridge
• D)brief
• E)idea

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Definitions:

Convergent Thinking

A problem-solving approach involving bringing multiple pieces of information together to find a single, correct solution.

Risk Factors

Elements or conditions that increase the likelihood of a negative outcome or event.

Evaluating Options

The process of systematically examining potential choices and determining the best course of action.

Idea Killers

Factors or attitudes that hinder the development or acceptance of new ideas.