Which of the Following Practices Should Advertisers Avoid When Trying

question 61

Multiple Choice

Which of the following practices should advertisers avoid when trying to generate an idea that is relevant,original and memorable?

• A)Looking for an idea in the packaging
• B)Thinking about how the product works
• C)Thinking up something weird or provocative to say
• D)Using the product name or logo as a source of ideas
• E)Thinking about what would happen if the product didn't exist

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Definitions:

Married Women

Women who are legally wed to a spouse, encompassing various aspects of their social, legal, and personal status.

Marital Satisfaction

The degree to which partners in a marriage feel content and fulfilled with their relationship.

After Children

Typically refers to the phase of life or activities and priorities of parents once their children have grown up and left home.

Female In-Laws

Refers to the female members of one's spouse's family, such as mothers-in-law and sisters-in-law.