Which Term Describes the Advertising Approach Using Emotional Appeals or Images

question 59

Multiple Choice

Which term describes the advertising approach using emotional appeals or images to create a response based on attitudes,moods,dreams and feelings?

• A)Factual sell
• B)Head sell
• C)Hard sell
• D)Soft sell
• E)Affective sell

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Definitions:

Biological

Pertaining to the processes and phenomena inherent in living organisms, typically involving physiological or genetic factors.

Cognitive

Pertaining to the mental processes involved in acquiring knowledge and understanding through thought, experience, and the senses.

Contextual

Relating to the circumstances surrounding a situation or event which add meaning.

Psychoanalytic

Pertaining to a theory and therapeutic approach that emphasizes the exploration of unconscious desires and conflicts as they manifest in behavior.