In the Process of Structural Analysis Developed by the Leo

question 14

Multiple Choice

In the process of structural analysis developed by the Leo Burnett agency,creative people evaluate the power of the narrative and strength of the product and then do which of the following?

• A)Consider how well the two are integrated.
• B)Consider how well the claim brings the story to life.
• C)Test it to rule out vampire creativity.
• D)Diagnose its strengths and weaknesses.
• E)Show a clutter reel and conduct interviews.

---

Definitions:

Common Information Effect

The tendency for group members to focus and overweigh information that is shared or known by all, potentially at the expense of unique, critical data.

Uneven Distribution

The unequal allocation of resources, wealth, opportunities, or other elements across a population, region, or among group members.

Information

Data that is processed, organized, or structured in a way that it becomes meaningful or useful to those who receive it.

Adaptive Capacity

The ability of a system, community, or individual to adjust to changes or challenges, enhancing resilience.