Lecture,as a Basic Strategy for the Advertising Message,relies on the Viewer

question 51

True/False

Lecture,as a basic strategy for the advertising message,relies on the viewer making inferences.

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Definitions:

Clayton Alderfer

An American psychologist known for his expansion of Maslow's hierarchy of needs with the development of the ERG (Existence, Relatedness, Growth) theory.

Hierarchy of Needs

A psychological theory proposed by Abraham Maslow that depicts human motivations as a five-tier model of hierarchical needs, ranging from basic (physiological) to higher-order (self-actualization) needs.

Self-Actualization Need

The highest level in Maslow's hierarchy of needs, referring to the realization and fulfillment of one's talents and potentialities.

Personal Potential

The capacity of an individual to develop and achieve goals over time.