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Explain What the Creative Brief Is and the Elements That

question 69

Essay

Explain what the creative brief is and the elements that are commonly included in one.


Definitions:

Communication Tool

A medium or channel through which information or messages are transmitted to target audiences.

Eco-efficiency

Achieving economic efficiency in business while minimizing negative environmental impacts.

Environmental Cost Leadership

A business strategy focused on becoming the market leader by implementing cost-saving environmental practices, thus offering competitively priced goods or services while minimizing ecological impacts.

Corporate Social Responsibility

A business model that helps a company be socially accountable to itself, its stakeholders, and the public.

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