Examlex
Explain what the creative brief is and the elements that are commonly included in one.
Communication Tool
A medium or channel through which information or messages are transmitted to target audiences.
Eco-efficiency
Achieving economic efficiency in business while minimizing negative environmental impacts.
Environmental Cost Leadership
A business strategy focused on becoming the market leader by implementing cost-saving environmental practices, thus offering competitively priced goods or services while minimizing ecological impacts.
Corporate Social Responsibility
A business model that helps a company be socially accountable to itself, its stakeholders, and the public.
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