Which of the Following Is a Literary Technique Used by Copywriters

question 62

Multiple Choice

Which of the following is a literary technique used by copywriters to enhance the memorability of subheads,slogans and taglines?

• A)Direct address
• B)Unexpected phrasing
• C)Rhyme,rhythm and alliteration
• D)Music
• E)All of the above

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Definitions:

Financial Perspective

One of the four perspectives of the Balanced Scorecard framework, focusing on how well a company is performing financially, including measures such as revenue growth, profitability, and return on investment.

Customer Perspective

Reflects the viewpoint of customers regarding the value, quality, and benefits of products or services offered by a business.

Lag Indicators

Metrics that reflect the results of actions already taken, helpful in assessing past performance but not in predicting future activities.

Du Pont Chart

A graphical representation that breaks down the return on equity into its components to help analyze a company's financial performance.