What Is the Purpose of the Closing Paragraph in Body

question 34

Multiple Choice

What is the purpose of the closing paragraph in body copy?

• A)To give readers interesting information so that they go back and read the full body copy.
• B)Provides specific information such as price and warranty.
• C)Provides the required disclaimers.
• D)Draws the reader's attention to the selling premise.
• E)Refers back to the creative concept and wraps up the big idea.

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Definitions:

Consumable Chunks

Information or content broken down into small, easily digestible parts that make it easier for the audience to understand and remember.

Nonverbal Feedback

Responses or reactions conveyed without words, through gestures, facial expressions, and body language.

Linked Information

Data or content that is connected in a way that allows for easy navigation or understanding of the relationship between components.

Information Architecture

The design and organization of information environments to facilitate usability and findability.