________ Occurs When the Visuals from the TV Version of an Ad

question 58

Multiple Choice

________ occurs when the visuals from the TV version of an ad are re-created in a listener's mind by the use of key phrases and ideas on radio.

• A)Adese
• B)Mental imagery
• C)Call to action
• D)Image transfer
• E)Brevity

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Definitions:

Utility

The concept of utility refers to the total satisfaction or benefit that a consumer receives from consuming a good or service.

ROI

Return on Investment, a measure used to evaluate the efficiency or profitability of an investment.

Percent

A way of expressing a number as a fraction of 100, symbolized by the percent sign (%).

Costing Approach

A method or strategy used to evaluate the expenses involved in producing a product or service, impacting pricing and budgeting decisions.