Which of the Following Statements Regarding Copywriting in a Global

question 64

Multiple Choice

Which of the following statements regarding copywriting in a global environment is FALSE?

• A)English is more economical than many other languages.
• B)Translating the advertising appeal into the language of other markets is fraught with possible communication blunders.
• C)Most international campaigns are not literally translated.
• D)A back translation of the ad copy from one language into another always conveys a complete cultural interpretation.
• E)The most reasonable solution to the language problem is to use bilingual copywriters who understand the full meaning of the English text and can capture the essence of the message in the second language.

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Definitions:

Maximize Loss

The strategic or accidental pursuit of actions that result in the largest possible financial loss, often used in theoretical analyses.

Deadweight Loss

The occurrence of reduced economic efficiency when a good or service's free market equilibrium is unmet.

Deadweight Loss

A loss of economic efficiency that can occur when the equilibrium for a good or service is not achieved or is not achievable, often due to market inefficiencies like taxes or subsidies.

Laffer Curve

A theoretical representation of the relationship between tax rates and the amount of tax revenue collected by governments.