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What are the two primary tools available to television copywriters?
Motor Units
A single motor neuron and all the muscle fibers it innervates, functioning as the basic functional unit in muscle contraction.
Muscle Twitches
Involuntary, fine movements of a small area of muscle, often caused by stress, fatigue, or mineral imbalances.
All-Or-None Principle
When a stimulus is applied to a cell, an action potential is either produced or not. In muscle cells, the cell either contracts to the maximum extent possible (for a given condition) or does not contract.
Chemical Process
A process involving chemical reactions in which substances are transformed into different substances, crucial in both biological and industrial contexts.
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