Because Wotif

question 16

Multiple Choice

Because wotif.com and lastminute.com are online travel agencies selling hotel rooms and airfares at the last minute,it's only natural that they would use web advertising,particularly banner ads.To grab the surfer's attention,which of the following should a copywriter think about?

• A)Offering a deal
• B)Using an involvement device
• C)Changing the offer frequently
• D)Keeping the writing succinct
• E)All of the above

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Definitions:

Ethical Policies

Guidelines and principles set by an organization to conduct its business in a manner that is honest, fair, and respectful to all stakeholders.

Stakeholders

Individuals or groups with an interest or concern in the success and operations of a business, including employees, customers, investors, and the broader community.

Socially Responsible

Business practices that are ethically grounded, aim to support the community, and consider the impacts on the environment and society at large.

Technology Company

refers to businesses that focus on the development, production, and distribution of technology products and services, including software, hardware, and digital platforms.