The Main Reason Designers Focus on Effective Use of Visuals

question 66

Multiple Choice

The main reason designers focus on effective use of visuals in advertising is because they want the ad to ________.

• A)attract attention
• B)be memorable
• C)add credibility
• D)communicate quickly
• E)all of the above

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Definitions:

Achiever

An individual who shows a high level of accomplishment or success, particularly in setting and reaching goals.

Survivor

An individual who has remained alive or continued to exist, especially after facing a dangerous situation or overcoming significant hardship.

VALS

A psychographic tool used to categorize consumers into types based on their values, attitudes, lifestyles, and demographics.

Values and Lifestyles

A psychographic classification system categorizing consumers according to their values, lifestyles, attitudes, and demographics.