Examlex
The main reason designers focus on effective use of visuals in advertising is because they want the ad to ________.
Achiever
An individual who shows a high level of accomplishment or success, particularly in setting and reaching goals.
Survivor
An individual who has remained alive or continued to exist, especially after facing a dangerous situation or overcoming significant hardship.
VALS
A psychographic tool used to categorize consumers into types based on their values, attitudes, lifestyles, and demographics.
Values and Lifestyles
A psychographic classification system categorizing consumers according to their values, lifestyles, attitudes, and demographics.
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