Sean Works in an Advertising Agency and Is in Charge

question 61

Multiple Choice

Sean works in an advertising agency and is in charge of the visual look of the message,and how it communicates mood,product qualities and psychological appeals.He makes decisions about whether to use art or photography in print,film or animation in television and the internet,and what type of artistic style to use.He was trained in graphic design and designs ads,but he rarely creates the finished art.What is Sean's job title?

• A)Producer
• B)Art director
• C)Advertising director
• D)Creative director
• E)Creative strategist