An Art Director Is Confronted with a Brief for a Print

question 76

Essay

An art director is confronted with a brief for a print campaign that involves an image for an expensive piece of fine china that needs to be enlarged in order for readers to appreciate the fine detail.Other than the brand name and logo,slogan,and the headline itself,the copy is succinct.Name the principles of design that will guide the decisions that have to be made.Describe more fully the application of one principle that seems applicable to this brief.

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Definitions:

Brand Voice

The distinct personality a brand expresses in its communications, characterized by a specific style and tone.

Situational Analysis

Situational analysis is a systematic assessment of an organization's environment and its own internal conditions to better understand its capabilities, customers, and business landscape.

Strategic Mindset

Communicating in the brand voice rather than one’s own personal voice.

Influencer Partnerships

Collaborations between brands and influential individuals who can sway the purchase decisions of their followers.