Solved

Case-Based Critical Thinking Questions

question 97

Multiple Choice

Case-Based Critical Thinking Questions
Case OFF 2
Mary works for a fast-food chain in the Human Resources department.Each month she creates an employee-of-the-month poster in Word and distributes it to each management team in her region.The manager of human resources recently decided that all posters,including the employee-of-the-month posters,must be created in PowerPoint because more offices in the region use PowerPoint than Word.
-Mary is becoming more comfortable in PowerPoint.She is experimenting with adding bullets to a list she is creating in PowerPoint,but she is wondering why bullets appear and disappear in her workspace before she selects one in the Bullet Library.Her friend Polly explains to her that the feature she is experiencing is ____.

Definitions:

Brand Awareness

Measures how many consumers in a market are familiar with the brand and what it stands for; created through repeated exposures of the various brand elements (brand name, logo, symbol, character, packaging, or slogan) in the firm’s communications to consumers.

Autocratic

A leadership style characterized by individual control, where decisions are made without input from others.

Buying Center

A group of individuals within an organization who are involved in the decision-making process for purchasing products or services.

Decision Maker

An individual or group responsible for making choices or judgments in the context of purchasing or strategic planning.