In Measuring Elasticity,if E=2

question 118

Multiple Choice

In measuring elasticity,if e=2.0,then increasing the price of an object by ____ decreases demand by 20%.

• A) 1%
• B) 10%
• C) 50%
• D) 100%

---

Definitions:

Posttesting

The evaluation of an advertising campaign or marketing strategy after it has been implemented, to assess its effectiveness.

Pretests

Preliminary tests or assessments conducted to evaluate the effectiveness or performance of a product, campaign, or theory before its full-scale implementation.

Target Audience

A specific group of consumers identified as the intended recipient of a product or marketing message.

Limited-Service Agencies

Advertising agencies that offer specific services such as creative design or media buying, as opposed to a full range of marketing and advertising services.