Examlex
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Fear Appeal
A persuasive communication strategy that aims to elicit fear in order to influence attitudes, intentions, and behaviors.
Persuasive Communication
The art of using language, imagery, and other modes of expression to influence people's attitudes, beliefs, or actions.
Rational Analysis
The process of using logical and critical thinking to evaluate information and arguments.
Recency Effect
The tendency to remember and give greater importance to the most recently presented information or experiences when recalling a list or sequence.
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