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Case-Based Critical Thinking Questions

question 81

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Case-Based Critical Thinking Questions
Case 11-2
Sadra works for a local travel agency.She uses the agency's Web site to promote the latest tours.She uses Access to store information concerning the tours and Excel to analyze the data.Fall tours include trips to Honolulu,Seattle,Chicago,and Denver.Spring tours include trips to Washington,D.C. ,New Mexico,Alaska,and Montana.Summer tours include Paris,Rome,Denmark,and Australia.
-Sadra is told by her database administrator to always document her connections to external data.Why is this important?

Assess the utility and methodology of engaging potential customers in the validation of a business idea.
Appreciate the advantages and limitations of using visuals in presenting business plans.
Understand the basic terminology and concepts of design thinking.
Recognize the importance of empathy and human-centered design in the design thinking process.

Definitions:

Social Loafing

The phenomenon whereby individuals reduce their effort when working in a group compared to when working alone, due to perceived diffusion of responsibility.

Audience Effect

The impact on an individual's performance when they are aware they are being observed by others.

Co-action Effect

A phenomenon where the presence of others engaged in the same task can improve individual performance.

Social Facilitation

The tendency for people to perform differently when in the presence of others than when alone, typically improving on well-practiced tasks.

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