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Case-Based Critical Thinking Questions
Case 11-2
Sadra works for a local travel agency.She uses the agency's Web site to promote the latest tours.She uses Access to store information concerning the tours and Excel to analyze the data.Fall tours include trips to Honolulu,Seattle,Chicago,and Denver.Spring tours include trips to Washington,D.C. ,New Mexico,Alaska,and Montana.Summer tours include Paris,Rome,Denmark,and Australia.
-Sadra learns that an advantage of using XML elements in a worksheet is that it allows the user to attach elements to specific cells.To map an XML document directly into an Excel table,Sadra should click the From Other Sources button in the Getting External Data group on the Data tab,and then click ____.
Price Leadership
A situation where the dominant firm in a market sets the price of a good or service, which is then followed by other firms.
Line of Computers
A series or range of computers produced by a company, often sharing similar features or marketed for similar audiences.
Product Differentiation
The process by which companies distinguish their products or services from those of competitors, through unique features, branding, or quality.
Oligopoly
A market structure characterized by a small number of firms controlling a significant portion of the market share, leading to limited competition and potentially collaborative behavior among firms.
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