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Case 13-1
Jim is copying and pasting formulas from one area of a worksheet to another. Please answer the questions below.
-Jim is copying a formula from cell C3 to cell F3 and wants the cell references to change accordingly.He is wanting to create a(n) ____ reference.
Service-Sponsored Retail Franchise System
A franchising partnership where the franchisee offers services guided and branded by the franchisor, typically seen in sectors like hotels, car rentals, and fast food.
Administered Vertical Marketing System
A coordinated marketing strategy where a single member of the supply chain manages the promotion and distribution of products, without formal agreement.
Selective Distribution
A level of distribution density whereby a firm selects a few retailers in a specific geographic area to carry its products.
Distribution Extremes
The varying strategies in distributing products, ranging from intensive distribution, where products are available everywhere, to exclusive distribution, where products are available only in select outlets.
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