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Explain the role of geographic targeting in the sourcing process.
Switching Costs
Expenses or barriers that a consumer or business faces when changing suppliers, brands, or products.
Paper Check Processing
The procedure involved in the exchange and clearance of checks between banks through physical or electronic means.
Perceived Market Share
An estimate of the percentage of the total market volume or value that is captured by a company or product, based on the perception of customers or market analysts.
Actual Market Share
The real percentage of an industry or market's total sales that is earned by a particular company over a specified time period.
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