SteelMakers Inc

question 16

Multiple Choice

SteelMakers Inc.(SMI) is in urgent need of senior sales executives.Sales have declined in the last three quarters while the market share of their leading competitor,Steelworld,has steadily increased.SMI has realized that they are losing out not because of inferior products,but because they have not been able to pitch their products as well as Steelworld.After careful observation of the sales efforts of the latter,the SMI management has decided to offer extremely lucrative,hard to refuse,deals to one or two selected members of Steelworld's sales team.Which of the following modes of sourcing is SMI using in this case?

• A)ambushing
• B)employee referrals
• C)poaching
• D)pull-up hire

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Definitions:

Scrambled Merchandising

A retail strategy where a store sells a wide variety of unrelated products to increase foot traffic and sales.

Dual Distribution

A distribution strategy where a company sells its products both directly to consumers and through intermediaries.

Mixed-Line Merchandising

A retail strategy that involves offering a wide variety of unrelated products in a single store to attract diverse customers.

Dysfunctional Competition

A scenario where businesses engage in harmful practices that impede fair marketplace operations, often leading to reduced consumer choice and innovation.