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In 1898,after Sustaining Severe Burns Attributed to Radiation Exposure,this Boston

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In 1898,after sustaining severe burns attributed to radiation exposure,this Boston dentist began investigating the hazards of radiation exposure and became the first known determined advocate of radiation protection


Definitions:

Validation Theory

A concept in psychology that suggests the acceptance and acknowledgment of an individual's experiences and feelings can lead to their emotional and psychological well-being.

ZMOT

Refers to the "Zero Moment of Truth," a marketing concept indicating the moment when a consumer researches a product online before making a purchase decision.

FMOT

The "First Moment of Truth," which refers to the critical moment when a consumer encounters a product on a store shelf and makes a purchase decision.

Social Commerce

The integration of social media platforms and e-commerce functionalities to drive online sales and interactions with customers.

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