Examlex
Which of the following were known as Behaviorists who were willing to look inside the black box?
CPM
CPM stands for Cost Per Thousand Impressions, a metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage.
GRP
Gross Rating Point, a standard measure in advertising denoting the reach and frequency of a particular advertisement or campaign.
CPM
Stands for Cost Per Thousand impressions, a metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage.
Reach
The total number of individuals or entities exposed to a particular marketing message or campaign within a specified period.
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