How Does or How Might Advertising Modify Its Approach When

question 27

Short Answer

How does or how might advertising modify its approach when considering habituation?

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Definitions:

Oedipal Complex

A concept in psychoanalytic theory referring to a child’s unconscious sexual desire for the opposite-sex parent and jealousy toward the same-sex parent.

Phallic Complex

An idea in Freudian psychoanalysis referring to a stage in a child's development where there is a focus on genital organs, leading to unconscious sexual desires towards the opposite sex parent.

Erotically Tinged

Describing something that has sexual connotations or stimuli that evoke erotic feelings.

Defence Mechanism

Psychological strategies brought into play by the unconscious mind to manipulate, deny, or distort reality in order to defend against feelings of anxiety and unacceptable impulses and to maintain one's self-schema.