Examlex
According to Atkinson and Shiffrin (1968) ,the __________ store refers to the memory store characterized as having a modest capacity (about seven items) for storing information and a duration for memory storage of only a few seconds.
Brand's Image
represents the public perception or the set of beliefs held about a brand.
Firm's Culture
The collective behaviors, values, rituals, and belief systems that define an organization's internal environment and how it operates.
Brand's Image
is the public perception or the set of beliefs and associations that consumers have about a brand.
On-Brand Behaviour
Actions or strategies by individuals or companies that are consistent with the brand's values, identity, and messaging.
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