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According to Barbara Tversky's Alignment Heuristic,people Tend to

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According to Barbara Tversky's alignment heuristic,people tend to


Definitions:

Selling Proposition

is a unique feature or benefit that makes a product or service stand out from its competitors, also known as a Unique Selling Proposition (USP).

Advertising Campaign

A series of coordinated advertisements with a unified theme or message aimed at promoting a product, service, or brand over a specific period.

Effective

Achieving the intended result or having an intended impact, often used to describe strategies, methods, or products.

Public Relations

The management of communication between an organization and its publics to build, manage, and sustain its positive image.

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