In This Task Participants Are Shown a Set of Four

question 60

Multiple Choice

In this task participants are shown a set of four two-sided cards (a number on one side and a letter on the other side) .The participant is given a conditional statement and then has to decide which card(s) he must turn over to determine whether or not the conditional statement is true.

• A)syllogism task
• B)Myer's card task
• C)Wason selection task
• D)affirmation task

Differentiate between various advertising strategies, such as comparative ads and the use of unique benefits.

Understand the influence of cognitive and emotional processing on recall and persuasion in advertisements.

Examine the role of persuasion techniques in factual communication.

Discuss the role of fear appeals in attitude change and marketing communication strategies.

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Definitions:

Stimulus Generalization

A psychological phenomenon where a response to a specific stimulus becomes associated with similar stimuli, leading to a similar response without explicit training.

Selective Comprehension

The process by which consumers interpret information in a way that aligns with their beliefs, values, or needs, often leading to biased understanding.

Behavioral Learning

The process of acquiring new behaviors through conditioning and interaction with the environment.

Reinforcement

In psychology and marketing, the process of encouraging a desired behavior or response through rewards or positive outcomes.