Affirmative Action Programs Are Designed To

question 34

Multiple Choice

Affirmative Action programs are designed to:

• A) discriminate against minorities.
• B) favor minority groups.
• C) help majority groups exclude minorities.
• D) protect the dominant group.

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Definitions:

Marketing Environment

Consists of the internal and external factors that affect a company's marketing strategies, including economic, technological, sociocultural, and regulatory forces.

Mission Statement

A concise statement that defines the goals, ethics, culture, and fundamental purpose of an organization or company.

Diversification Analysis Matrix

A tool used in strategic management and planning to evaluate the degree of diversification within a company's portfolio of businesses or products.

Market-Product Strategies

Approaches that define how a company's products or services will be offered to meet the needs of specific market segments.