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Define the official poverty line and differentiate between absolute poverty and relative poverty.
Demographic
Statistical data relating to the population and particular groups within it, often used for marketing analysis.
Behavioral
Pertaining to actions or reactions of individuals or groups in response to external or internal stimuli, often studied in psychology and consumer research.
Geographic Segmentation
The process of dividing a market into different geographical units such as nations, states, regions, or cities.
Market Segmentation
The process of dividing a target market into smaller, more defined categories of consumers who share similar characteristics and needs, enabling more targeted and effective marketing strategies.
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