According to the Contact Hypothesis, Contact Between Members of Divergent

question 107

Multiple Choice

According to the contact hypothesis, contact between members of divergent or opposing groups will lead to more favorable attitudes under certain conditions. Which of these is not one of the necessary conditions?​

• A) ​Members of each group have equal status.
• B) ​Members are severely reprimanded for negative behavior and comments.
• C) ​Members of each group are pursuing the same goal.
• D) ​Members of the different groups are required to cooperate with each other to achieve their goal.

Grasp the importance of normative influences on consumer behavior and decision making.

Recognize the role of power and influence in group contexts and consumer behavior.

Appreciate the significance of group cohesiveness and membership exclusivity on group influence.

Recognize the impact of societal norms and informal rules on group behavior.

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