The Term______________ Refers to the Process of Treating People as If

question 62

Multiple Choice

The term______________ refers to the process of treating people as if they were things, not human beings. Typically, this occurs when we judge people on the basis of their physical appearance rather than on the basis of their individual qualities or actions.

• A) objectification
• B) reification
• C) mechanization
• D) rationalization

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Definitions:

Buzz

Informal communication that generates interest and excitement about a product, service, or event, often through social media or word of mouth.

Marketspace

An electronic digital environment where transactions and communication related to buying and selling occur.

Word-Of-Mouth Behavior

The unofficial communication among consumers about their experiences with products or services, influencing the reputation and sales of those products or services.

Buzz

The excitement and conversations created by consumers around a brand, product, or event, often through word-of-mouth.