The PRIZM C2 Segmentation System,which Identifies Geodemographic Classifications Is

question 27

Multiple Choice

The PRIZM C2 segmentation system,which identifies geodemographic classifications is increasingly being used by ________ and fundraisers to focus their efforts on the most promising neighbourhoods.

• A) demographers
• B) political campaigners
• C) human geographers
• D) religious leaders
• E) epidemiologists

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Definitions:

Pre-Tax Cost

The expense incurred by an organization or individual before taxes have been deducted.

After-Tax Cost of Capital

The net cost of capital to a company after accounting for the tax benefits associated with debt financing.

Oil Exploration

The process of searching for underground or underwater oil reservoirs to extract petroleum for commercial use.

Initial Costs

The expenses incurred to start a project, purchase an asset, or initiate any new business activity.