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He introduced the concept of "world-system."
Credibility
The quality of being trusted and believed in, often based on a track record of honesty, reliability, and competence.
Interest and Desire
Interest and desire are stages in the AIDA marketing model that describe how to attract a customer's attention and then stimulate their desire for a product or service.
Persuasive Request
A communication aimed at convincing someone to grant a request through the use of compelling arguments or appeals.
Persuasive Request
A communication aimed at convincing someone to agree with a particular request or proposal.
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