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In Their Studies of the Formation and Evolution of Human

question 97

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In their studies of the formation and evolution of human customs and beliefs,ethologists study people's sense of


Definitions:

Brand Equity

The value and strength a brand possesses that is built over time through consumer experiences, perceptions, and associations relative to competing brands.

Brand Extension

The process of broadening the use of an organization’s current brand to include new products.

Broadening Use

Expanding the scope or application of a product, service, or technology to new areas or purposes.

New Products

Items or services introduced to the market offering novel features or benefits not previously available.

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