Examlex
Explain the process of the forming of cognitive images.
Distribution Intermediaries
Entities that facilitate the movement of products from the producer to the consumer, such as wholesalers and retailers.
B₂B Sales
Business-to-Business sales involve transactions between businesses, such as between a manufacturer and a wholesaler, or a wholesaler and a retailer.
Decision Maker
An individual or group responsible for making choices that influence outcomes, particularly in business or organizational contexts.
Personal Selling Process
A sequence of seven steps that salespeople follow to acquire new customers and obtain orders: prospecting and qualifying; preapproach; approach; presentation; handling objections; gaining commitment; and follow-up.
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