What Key Constraint Has Probably Forced You as a New

question 5

Multiple Choice

What key constraint has probably forced you as a new owner to relocate your fast-growing labour intensive shoe manufacturing business from Toronto to a small town in Nova Scotia?

• A) Labour market
• B) Financial
• C) Legislated
• D) Service market

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Definitions:

Consumer Word Of Mouth

The informal communication among consumers about their experiences with products or services, influencing opinions and behaviors.

Buzz

Informal communication that creates excitement, anticipation, or interest in a product, service, or event.

Aspiration Group

A social group that an individual admires and wishes to be associated with, influencing their purchasing decisions and lifestyle choices.

BzzAgent

A word-of-mouth marketing company that enlists consumers to voluntarily test products and share their opinions within their social networks.