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Lag strategies are cost-effective for which type of firms?
Compassionate Identity
The aspect of an individual's self-concept that is related to feelings, expressions, and acts of compassion toward others.
Social Norms
Accepted behaviors that are considered standard within a group or society.
Cognitive Dissonance
The psychological discomfort experienced when holding two or more conflicting cognitions (ideas, beliefs, values, or emotional reactions).
Central Route To Persuasion
A method of persuasion that involves deeply processing the content of the message, leading to lasting attitude change.
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