Examlex
Which of the following identifies the first issue in developing an effective benefit system?
UTM Parameters
Tags added to a URL to track the effectiveness of marketing campaigns across traffic sources and publishing media.
URL Extensions
The final part of a web address that specifies an Internet category or a country code, such as .com, .org, or .uk.
Traffic Sources
The origins through which people find a website or page, including search engines, social media, direct visits, and referral sites.
Brand Extension
It describes the strategy of using an existing brand name for launching new or modified products in a different or similar category, aiming to leverage the established brand equity.
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