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All of the following are considered to be controllable marketing variables EXCEPT:
Creative Commons
A non-profit organization that offers free licenses enabling creators to legally share their work with specified conditions.
Irrevocable
Something that cannot be changed, reversed, or recovered.
Intellectual Property
Refers to products derived from the mind, such as works of art and literature, inventions, and software code.
Digital Living Network Alliance
An organization that promotes a set of interoperability guidelines for sharing digital media among multimedia devices.
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