ABC Is a Company Which Is Involved in Selling Data

question 26

Multiple Choice

ABC is a company which is involved in selling data that is designed to serve information needs of firms like PepsiCo and Coca-Cola.The data are primarily collected through surveys, purchase and media panels, and scanners.What kind of service does ABC provide in the marketing research industry?

• A)Internet service
• B)data analysis service
• C)limited-service suppliers
• D)coding and data entry services
• E)syndicated services

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