A Formalized Set of Procedures for Generating,analyzing,storing,and Distributing Pertinent Information

question 32

Multiple Choice

A formalized set of procedures for generating,analyzing,storing,and distributing pertinent information to marketing decision makers on an ongoing basis is called a(n) ________.

• A) transactions processing system
• B) formal system
• C) marketing information system
• D) expert system
• E) research directorate

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Definitions:

Divisible

Capable of being divided or separated into distinct parts without losing its inherent nature or functionality.

Promissory Estoppel

A legal principle preventing a party from withdrawing a promise if the other party reasonably relied on that promise and acted upon it to their detriment.

Part Performance

A legal doctrine that allows a court to enforce an otherwise unenforceable contract based on a party's partial completion of the contract terms.

Statute of Frauds

A law requiring certain types of contracts to be in writing and signed to be enforceable.