Which of the Following Is NOT an Example of a Descriptive

question 67

Multiple Choice

Which of the following is NOT an example of a descriptive research goal?

• A) to develop a profile of a target market
• B) to determine the cause of a sales decrease
• C) to estimate the frequency of product use as a basis for sales forecasts
• D) to determine the degree to which marketing variables are associated
• E) to determine the relationship between product use and perception of product characteristics

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Definitions:

Market Shares

The percentage of an industry's sales that a particular company controls.

Conglomerate Merger

A type of merger where two or more companies in unrelated business areas combine operations.

Buyer-Seller Relationship

The interactions and exchanges between a buyer and a seller, including transactions, communication, and any long-term engagements.

Vertical Mergers

Vertical mergers occur between companies in the same industry but at different stages of the production process, aiming to increase efficiencies and control over the supply chain.